Pink-Dollar Travel Remains High Despite Recession

According to the Chicago Tribune, the recession has done little to curb the so-called “pink dollar”—the currency wielded by the nation’s gay and lesbian communities, who have refused to relinquish their travel plans, much to the delight of the nation’s travel industry. Now, hotel chains, destination cities, and airlines are all ramping up their efforts to woo pink dollars through gay-and-lesbian-targeted marketing programs. Chasing the pink dollar can pay high dividends. In 2006, a U.S. Travel Association survey found that gay men spend an average of $800 per trip. Their straight counterparts, on the other hand, spend only about $540 per trip. The reason for the discrepancy has much to do with the “double income, no kids” effect that so many gay and lesbian couples enjoy, although adoption rates are…
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